This study serves three major aims: the first is to provide a thorough and critical review of the now extensive literature on advertising in sociology and cultural studies; the second is to present the major results of research conducted by the authors at the Centre for Advertising Studies at the University of East London, in which changes in advertisment content over the last 50 years have been analyzed; the third aim is to develop a method for the psychosocial study of all forms of public communication, and of other aspects of everyday life, which brings together an understanding of contemporary cultural change with a sensitivity to the profound forces at work within the individual. The authors suggest that advertisements, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Trends in advertisement content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Full Contributors:
Monika Bernold, University of Vienna, Andrea Ellmeier, University of Vienna, Mica Nava, University of East London, Andrew Blake, University of East London, Colin Campbell, University of York, Joanne Entwhistle, University of North London, Pasi Falk, University of Helsinki, Robert Goldman, Lewis Clarke College, Steven Kline, Simon Fraser University, Reina Lewis, University of East London, Katrina Rolley, University of East London, Celia Lury, University of Lancaster, Alan Warde, University of Lancaster, Frank Mort, Portsmouth University, Iain MacRury, University of East London, Sean Nixon, University of Essex, Stephanie O'Donohue, Edinburgh University, Kim Christian Schoder, University of Roskigde, Denmark, Rob Shields, Carleton University, Andrew Wernick, Trent University, Ontario

The City has long been the main generator of London's wealth and, needless to say, the impact of the Economic Crisis in the recent years on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book examines the impact of the recession and discusses London's future trajectory as an entrepreneurial city and capital of the United Kingdom. While recognising the enduring capacity of London to 'reinvent' itself - from being the centre of a vast Empire to becoming a global centre for financial and business services - contributors evaluate different dimensions of the city's current and future development through analyses derived from sociological, economic, cultural and urban studies perspectives.

The City has long been the main generator of London's wealth and, needless to say, the impact of the Economic Crisis in the recent years on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book examines the impact of the recession and discusses London's future trajectory as an entrepreneurial city and capital of the United Kingdom. While recognising the enduring capacity of London to 'reinvent' itself - from being the centre of a vast Empire to becoming a global centre for financial and business services - contributors evaluate different dimensions of the city's current and future development through analyses derived from sociological, economic, cultural and urban studies perspectives.

As Doctor Who approaches its fiftieth anniversary recent series have taken the show to new heights in terms of popular appeal and critical acclaim.The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now recognised and enjoyed globally. The time is ripe for a detailed analytic assessment of this cultural phenomenon. Focussing on the most recent television output The Inner World of Doctor Who examines why the show continues to fascinate contemporary audiences. Presenting closely-observed psychoanalytic readings of selected episodes, this book examines why these stories of time travel, monsters, and complex human relationships have been successful in providing such an emotionally rich dramatization of human experience. The Inner World of Doctor Who seeks to explore the multiple cultural and emotional dimensions of the series, moving back and forth from behind the famous sofa, where children remember hiding from scary monsters, and onto the proverbial psychoanalytic couch.

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.
Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media-advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explores the political economy of the games and the changing role of the state in creating post-industrial metropolitan spaces. It evaluates the changing perceptions of the Olympic Games and the role of sport in the global media age in general and assesses the implication of 'mega-event' regeneration policies for local communities and their cultural, social and economic identities, with specific reference to east London and the Thames Gateway.

As Doctor Who approaches its fiftieth anniversary, recent series have taken the show to new heights in terms of popular appeal and critical acclaim. The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now recognized and enjoyed globally. The time is ripe for a detailed analytic assessment of this cultural phenomenon.Focusing on the most recent television output, "The Inner World of Doctor Who" examines why the show continues to fascinate contemporary audiences. Presenting closely-observed psychoanalytic readings of selected episodes, this book examines why these stories of time travel, monsters, and complex human relationships have been successful in providing such an emotionally rich dramatization of human experience. "The Inner World of Doctor Who" seeks to explore the multiple cultural and emotional dimensions of the series, moving back and forth from behind the famous sofa, where children remember hiding from scary monsters, and onto the proverbial psychoanalytic couch. The approach that the authors take recognizes the richness that Doctor Who contains, episode by episode and in its culture and mythos, in order to show how Doctor Who adventures can be appreciated in the acknowledgement that both sofa and couch provide lively places from which to enjoy the stories as they continue to unfold for the next fifty years.

Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explores the political economy of the games and the changing role of the state in creating post-industrial metropolitan spaces. It evaluates the changing perceptions of the Olympic Games and the role of sport in the global media age in general and assesses the implication of 'mega-event' regeneration policies for local communities and their cultural, social and economic identities, with specific reference to east London and the Thames Gateway.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media-advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection from Routledge's acclaimed Critical Concepts in Media and Cultural Studies series answers the need for an authoritative reference work to make sense of this rapidly growing and ever more complex corpus of literature. The collection connects researchers and advanced students to the best in contemporary social and cultural theory, while maintaining a stringent focus on advertising-as industry, as cultural form, and as evolving (multi-) media technology. With the economics of media cultures in flux, the four volumes bring together a comprehensive collection of the best scholarship on advertising communication, tracking the evolution of the essential themes in the twentieth and twenty-first centuries. The collection is also attentive to the global development of advertising, and incorporates various academic responses to advertising in, for example, Japan, India, China, Latin America, and Africa. Advertising qua commercial pop art form, and as professional practice, cuts through crucial questions in the history and theory of modern media. Advertising exists as the pre-eminent object for the critical scrutiny of media culture, and presents a high-profile everyday cultural site for the emergence and rehearsal of questions around, for example, gender, cultural value, ethnicity, and representation. This Routledge collection gives ready access to the major landmark and cutting-edge work engaged in such dizzying debates. In the near future, the industry dismissed by George Orwell as 'the rattling of a stick inside a swill bucket' will confront intense pressure to change and redevelop. There will, it is widely thought, be a complex restructuring in the provision and reception of commercial-cultural brand communications. Navigating this terrain will demand a heightened alertness to a wider range of thinking than has typically informed the advertising business to date. Both inside and without the academy, old questions will be posed anew, and this collection will enable users to draw on a unique database of the very best canonical and contemporary scholarship. With a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context, Advertising is destined to be valued by scholars, students, and practitioners as a vital work for research and reference.